You get to try great new beer without ever leaving your flat. They live by those principles and offer a lifetime warranty. You can buy a deck or design one of your own. Clothes are designed for the consumer that wants functional quality at a good price without expensive ads or ridiculous markups. You can follow Paul Evans on Twitter @paulevansny, Instagram or Facebook. They make affordable, everyday clothing you can love and wear. Going directly to the consumer enables niche businesses like Stance to really stand out and share their unique perspective. The first rule of basics is that we don’t talk about basics. They believe clothes should help you lead the life you want, not hinder it. The result was that it ended up with a waiting list of 20,000 people, creating an insane amount of buzz and scarcity. You can’t buy or sell cars online, right? Bevel’s products are specifically designed for men with coarse, curly hair who’ve had to put up with poor quality products for years. You can follow MVMT on Twitter @mvmt, Instagram or Facebook. Flagship stores - large stores in high-traffic retail locations, like Saks Fifth Avenue's flagship location in New York City 2. I remember well the mattress-buying process. Interested in keeping up with the latest direct-to-consumer brands? Buying luggage… not so much. Insurance was outlet-specific, and Luxottica owned the supply chain. You can follow M Gemi on Twitter @MGemi, Instagram, Pinterest or Facebook. Their commitment to plant-based sustainable food is apparent in everything, from their copy to their mission statement. You can follow on The Green Garmento LLC Twitter @GreenGarmento, Instagram or Facebook. Fatco brings chemical-free, organic, natural skincare straight to your front door. And, there are no fees for using the app. You can follow AdoreMe on Twitter @AdoreMe, Instagram or Facebook. This is pretty much unheard of in the clothing industry! 10 ergodynamic blades? The problem for consumers of razors was that they were too expensive, and the experience was terrible. Everything is built around ease, accessibility and helping you get the right clothes for your children. Tuft and Needle saw a problem in the mattress industry. It is a targeted form of marketing that does not involve the use of an advertising middleman such as the Internet, television, or radio. Made in Spain by artisans from quality materials, these shoes are as far away from mass-produced footwear as you can get. But, the best part may be the 100-day free trial- you can take the bag for a spin, travel with it, and if it isn’t the perfect match, return it no questions asked. And, delivery is free if your order on weekdays! They use high-quality fabrics, form partnerships with factories, and engage personal stylists that help customers design the wardrobe they want. The tagline Don’t get comfortable says it all. Going direct to the consumer lets Ora show off their playful side and create a great customer experience. So much produce goes to waste because of visual imperfections. Warby Parker realized early on that the process of going to eye exam locations, picking out glasses, and often waiting weeks for them to arrive was a consumer nightmare. In addition, find new and interesting ways to create content. Not that you haven’t tried! Shipping is free both ways, with no obligation to buy. This is a premium kit for golfers, by golfers by a team that wants to disrupt the golf club market and make it easy for pros and newcomers to get high quality kit! Global Megabrands. TruBrain thinks so! It was a … Tide Spin, a branch of detergent giant Tide, offers a laundry service. Warby Parker transformed the experience. Floyd makes American-made, quality furniture shipped to your door with super easy assembly. For a long time, your accessory choices were split between cheap and tacky or super expensive. Primary makes smart bedding with a 100-day trial- they are that sure their customers would love it! There’s nothing quite like packing your bag and setting off to see the world. You can follow Bevel on Twitter @Bevel, Instagram, or Facebook. Modern luxury means cutting out unnecessary go-betweens, creating a fantastic product and offering it straight to the consumer. You can follow Bombas on Twitter @Bombas, Instagram, Pinterest or Facebook. Disruptive companies like Hungry Root can be key to making healthy food as easy to grab and go as traditional takeaway. While you do need to pay for returns, Beltology gives you 100 days to return or exchange your product. You can follow Bonobos on Twitter @Bonobos, Instagram or Facebook. Direct-to-consumer can still mean special and limited edition, and that’s exactly what reformation provides. This shows explicit trust for its product and dedication to its customers. Once you got the one you wanted, no doubt confused by the similar-sounding “Mach3,” “Mach3 Turbo,” “Fusion5,” or “Fusion5 with Flexball Technology,” you hustled to the check-out line to pony up a sum of money you were no doubt increasingly wary of. Some brands decided it was time to dive into that market. Cotopaxi is a direct-to-consumer outdoor gear and apparel company. Plus, it adds a level of safety because all the exchanges between the buyer and the seller are recorded in the app. Clothing brand Cuyana embraces the idea of the lean closet- a closet that has fewer, but better, items. There’s more to Honest Company than being found by Jessica Alba. With an intuitive website and a digital marketing strategy, Everlane is able to offer amazing quality at a low price point. The coffee is ground and packed quickly to preserve the quality and is delivered straight to your doorstep through a quick online purchase. You can follow Warby Parker on Twitter @WarbyParker, Instagram or Facebook. Comfortable underwear that helps make the world a better place. You can follow Proper Cloth on Twitter @ProperCloth, Instagram or Facebook. For a lot of us, socks tend to be an afterthought, a faceless value pack that goes into the Amazon basket on autopilot. Quality, comfortable dress shoes can make a suit, and they can make your day. You can follow Harry’s on Twitter @Harrys, Instagram or Facebook. A high quality, reliable razor is a non-negotiable for most men. CPG companies have to embrace the age of seamless buying and delivery unless they have a product so unique, so expensive, and so interesting that customers would be willing to insert friction into their lives for it. Avoid the mistakes of past players. Or, check out the seven of the biggest CPG industry trends and opportunities that brands are currently capitalizing on. The Noble Brewer partners up with small breweries to create a beer subscription box that’s delivered straight to your door. Prior to Warby Parker, customers had to find an outlet that accepted their insurance (if they even had eye insurance), make an appointment, and pay for an eye exam (not cheap). Parachute provides a direct-to-consumer alternative. Tortuga create backpacks for different purposes and travel styles to help you make the most of your adventure. What if the seat is super uncomfortable? Not your basic basics. Selling to third parties is inefficient. The evidence of this trend is abundant and the latest branding statistics support that. Everything at Fame and Partners is created with you in mind. Full-line stores - stores that blend brand awareness, marketing and sales. You can follow Hungry Harvest on Twitter @HungryHarvest, Instagram or Facebook. True and Co focuses on designing underwear with comfort in mind. You can follow on Knot Standard on Twitter @KnotStandard, Instagram, Pinterest or Facebook. But by focusing on creating and improving their mattress based on customer feedback, they simplified the process and brought it into the future. The team combines classic style with data analysis to create high functioning shirts that fit perfectly. Sometimes you can’t avoid going to the drycleaners. ELOQUII is an e-commerce brand that offers an online plus-size clothing store featuring women's plus size fashion, clothes and accessories. Every month, the Brosa team puts their top designs up and customers vote on which pieces become reality. Add a description and you are ready to go. Using a simple two-page microsite and an easy-to-understand referral milestone program, the company went completely viral and launched with 20,000 emails and about 65,000 referred emails. Enter the solution of direct-to-consumer shopping, the business model more and … You can follow Koio Collective on Twitter @KoioCollective, Instagram, Pinterest or Facebook. Sole’s got you covered. You can follow Madison Reed on Twitter @madisonreedllb, Instagram or Facebook. The challenge is, large corporations don’t know what to do. They offer free shipping with no minimum order amount and hassle-free returns. You can follow Rodan and Fields on Twitter @RodanFieldsHQ, Instagram or Facebook. One of the toughest parts of buying a mattress pre-D2C was that they cost thousands of dollars, and you were basing your information off a 30-minute visit to the mattress store. The best example is that of the Bata Shoe Company Shops. You can manage your order frequency, set up deliveries and make sure you never miss a coffee run! Not sure when you need to take them? The returned socks are then donated to someone that needs them. You can follow Tommy John on Twitter @TommyJohn, Instagram or Facebook. Skincare that improves your skin day after day. Interior Define provides affordable custom sofas. Once consumers had indicated their interest in UCCC, for example, by visiting the website or clicking on a link form a trusted source, such as moneysavingexpert.com, Glamour magazine and Easy Living magazine, a third-party endorsed personalised email was despatched. Innovative mattresses, crafted in the US and designed to give you the best night's sleep ever. You can follow Black Milk on Twitter @BlackMilkTweets, Instagram, Pinterest or Facebook. With the click of a button, the basics go from their fulfillment center straight to your underwear drawer. Keep the clothes you (and they) want, and return the rest. Elegant. But it doesn’t hurt to have a strategy in place. And, because of e-commerce, they were able to do that and disrupt the shoe industry. So, the Dollar Shave Club decided to skip the line and go straight to the customer by creating a razor subscription service. You can follow Everlane on Twitter @Everlane and Instagram. Ground US shipping is free and returns must be made within 30 days. Yet, in traditional retail, they can be surprisingly hard to find. Jomers offers high-quality menswear without the branding, labels, and celebrity endorsements delivered straight to your door with free shipping across the US (including Alaska and Hawaii). You can follow Wear Pact on Twitter @pactorganic, Instagram or Facebook. Get a quarterly box delivered to your door, packed with items your kids would love based on their interests. Adding a free sample trial can help take this ordering service to the next level and encourage a purchase by decreasing risk. Successful direct-to-consumer examples (and what you can take from them) Warby Parker. So, they took back control by designing a killer product and selling it directly to the consumer. You can learn about the various products, their effect and the research behind them from their website. High-quality underwear for people who crave comfort. Their bedding and linens are high quality, made from sustainable materials and responsibly manufactured. These companies helped change the game. Are there any brands you love that we’ve missed? Think of the kind elite athletes and Starfleet officers use to win medals and break records. Get the perfect bike for your commuter needs. Brooklinen offers simple, ultra-comfortable quality sheets, responsibly made from great materials! These aren’t bags designed to sit and gather dust. Diamonds are forever, and Brilliant Earth makes it easy to buy conflict-free diamonds. And I can put this on re-order so I don’t have to even think about buying them again — they just show up like clockwork at my door. Not only did it raise brand awareness, but it drove a 360% lift in traffic on that day. Bonobos, a clothing brand for men, is all about that fit. Controlled by P&G’s Gillette brand (“The Best a Man Can Get”), the market was essentially a duopoly alongside Schick. The thing about shoes is that you’ve got to try them on. They have a huge variety of items and open up their marketplace to bidders around the globe who wouldn’t normally have access to estate sale items. Ernest Alexander embodies the idea that our clothes and personal items are a reflection of who we are, so they use premium materials to create high quality bags that last. Want a lightweight single speed? Travel is fun. Direct-to-consumer businesses are changing the game. No, you don’t have to go to a tailor. Choosing one over another depends on your budget and goals. You can follow BombTech on Twitter @BombTechGolf or Facebook. You can get in touch and speak to a stylist anytime, and the information on the site walks first timers through everything they need to know. Belts are for more than just holding your pants up. The best known examples are Warby Parker, Casper, Dollar Shave Club and Glossier, but there are many others. With free shipping both ways, free, easy returns and exchanges, and a world-class customer service team, Bonobos was one of the first brands to take online retail to a whole new level. You can follow on Twitter @Mejuri, Instagram or Facebook. That’s what you get with Harry’s: a simple product line, a clear buying process, and easy delivery. They offer subscriptions, one-of-a-kind artisan bouquets and flowers for every occasion! You can follow David Kind on Twitter @DavidKindLA, Instagram, Pinterest or Facebook. Clean, well-designed quality basics can make your wardrobe. But, with the big brands, it seems like most of their budget goes towards paying celebrities. Art Lifting helps consumers support artists living with homelessness or disabilities by buying their work. If you’ve ever tried to return a mattress, you know this was near impossible, and a complex system of policies and fine print was there to ensure you were stuck with that mattress. Great apparel can help you unlock your full potential. It makes giving back feel tangible and real. CBD is an oil extracted from hemp. How Nomad went from Kickstarter project to global brand. Black Milk's products aren't for everyone. You can follow Tea Collection on Twitter @teacollection, Instagram or Facebook. Swoon Editions offers handcrafted furniture pieces at a fair price. For every pair purchased, Bombas will donate a pair of socks to someone in need. BombTech Golf certainly makes it easier for consumers to get involved in the game! Becoming a JustFab VIP is easy. Harry’s solved that by selling directly to the consumer, by offering singular products with a clear value prop, and by avoiding product confusion. Direct-to-consumer advertising (DTCA) refers to the marketing and advertising of pharmaceutical products directly to consumers as patients, as opposed to specifically targeting health professionals.The term is synonymous primarily with the advertising of prescription medicines via mass media platforms—most commonly on television and in magazines, but also via online platforms. ... For example, take Target’s Good & Gather private label food and beverage brand. Shopping with Rockets of Awesome really is that simple. Artists come in all shapes, sizes, and backgrounds. Getting a simple, well-designed mattress shouldn’t require you to jump through hoops or hire a mover. Plant-based supplements that are easy to buy and leave you feeling good, both because you are consuming something healthy and doing your bit toward sustainability. The Madison Reed team help you select a custom color based on a quick questionnaire. Pact works directly with farmers and pays them above the market average. What’s hiding behind that slick landing page? Their clothing minimizes the impact on the environment. Prices were too high and there was very little transparency. You can follow Noble Brewer on Twitter @NobleBrewer, Instagram or Facebook. You can follow Bucketfeet on Twitter @Bucketfeet, Instagram or Facebook. Prosumers Choice bring them together under the same roof and offer products with a purpose. The right toothbrush can make the world of difference to your dental health. They make it easy for consumers to make ethical choices, support communities, and the environment. Editor’s Note: This post was originally published on October 17, 2017, and was updated in December 2019 to highlight recent direct-to-consumer trends, as well as for accuracy and comprehensiveness. In fact, according to IAB’s popular new study, The Rise of the 21st Century Brand Economy, the future of retail growth comes from direct consumer relationships. No one can guarantee that a video will go viral. Mizzen and Main are all about comfort- the shirts are easy to wear, easy to order, machine washable, and made from performance fabric, which means they can go where you go. You can follow Paleo Treats on Twitter @paleotreats, Instagram or Facebook. Do you need a vibrating head? The concept is simple: sell the product to the consumer at a … The consumer benefits because D2C companies often pass on these savings … You can follow Tide Spin on Twitter @TideSpin, Instagram or Facebook. American Giant has a strong brand identity that would get lost in a marketplace. Quality, affordable, functional kids clothing. This mirrors an in-store experience, only more relaxing. With Ledbury, there are no middlemen. One of the most prominent trends impacting the industry is the blurring between the digital and real worlds. The popularity of D2C brands has affected buyers’ purchasing decisions and resulted in a shift away from traditional CPG companies and toward e-commerce. Their mission extends beyond just providing excellent furniture at everyday low prices. Handcrafted custom shirts made in the US. Warby Parker saw an opportunity to improve upon this and aimed to not only simplify the process, but to lower the price of what seemed like a pretty common consumer good. Leather bags can help you go places. Nobody likes having insects around the house, and the old fly swatter doesn’t really make much of difference with these persistent pests. A comfortable couch you can hang out on. This helps consumers buy unique items while supporting the artist community that makes it all possible. TomboyX saw a gap in the market and filled it. Create a direct-to-customer email contact strategy. Through smart pricing, viral marketing, and a simple value proposition, Warby Parker gained momentum and market share, and it’s now a $1.2 billion company. But people didn’t want to buy glasses without seeing them first, so Warby created the “home try-on” system, where consumers receive five pairs in the mail for free. You can follow Beltology on Twitter @Beltology, Instagram, or Facebook. E-commerce direct-to-consumer stores can offer a kind of luxury customer experience that traditional businesses struggle to compete with. Yet, so many of them just don’t have the space and design flexibility you need. Shopping high-quality clothing at reasonable prices can sometimes be a daunting task. Quality handmade, hard-wearing, beautifully designed shoes. Whenever possible, materials are ethically sourced and ethically priced. Get the perfect fit, all from the comfort of your couch. And, if it doesn’t work for you, you’ve got 30 days to return it! 8. The Discover your style quiz takes the unpleasant task of figuring out what to buy and gamifies it, transforming it into a fun experience and capturing the customer’s details while delivering value. Since the start, they’ve expanded into loungewear and swimwear, creating eco-friendly, ethically sourced products that don’t pinch in all the wrong places. It ships in a week, arrives in boxes with easy to follow assembly instructions, and there are no tools to lose and decipher. Finding the right shirt should be easy. Eyewear was once completely dominated by $58 billion French luxury brand Luxottica. You can follow Swoon Editions on Twitter @swooneditions, Instagram or Facebook. It was a nightmare. Buying a pair of new frames shouldn’t be rocket science. You can follow Buck Mason on Twitter @buckmasonusa, Instagram or Facebook. We all know we should eat healthier. You either need to pay the extortionate delivery fee or ask your friend that owns a truck for a favor. Answer a quick quiz, chose your products and frequency and get your box delivered for free once a month. I remember well the mattress-buying process. Buying quality eyeglasses was expensive, and there were only a handful of retailers. However, wholesale partnerships and brick-and-mortar expansion present a new set of challenges for direct-to-consumer companies. Chic and elegant, they craft quality pieces you can wear over and over again. Ethically sourced coffee you can order online and drink any way you want. No money upfront. These clothes don’t wrinkle and don’t require dry-cleaning or specialized washing techniques. You can follow Nootrobox on Twitter @hvmn, Instagram or Facebook. The takeaway here is to find what your customers are interested in — what problems they’re having, what questions they’re asking — and make sure when they search for those items, they’re finding your product or your brand. Image via Urban River. © 2021 Copyright Skubana Inc. All rights reserved. It’s tough, well-crafted, and built to last. The ballet flat is the epitome of class and comfort. It’s simple, easy and requires very little effort on the customer’s part! They make you feel more comfortable and able to achieve greater things. They even help you build your stacks! A lot of the time, we wear uncomfortable shoes made of poor quality materials that pinch, wear out quickly and irritate our feet. Simple. Their core values are all about efficiency and creating a great experience. It’s a fantastic chance to try something new and push your fashion boundaries without having to make actual purchase decisions. Required fields are marked *. Shipping is easy and domestic shipping is free, so try the shoes on in the comfort of your own home before you make a full commitment. Tommy John designs and creates for comfort- no bunching, no pinching, no tugging, no poor quality fabric. I can get most things with one click and same-day delivery. It’s amazing how much sugar worms its way into all food. Using the service is easy. These brands have helped turn a lot of the annoying aspects of managing a home into relatively painless to-do points. Noom offers a solution. The crucial stuff you need for your home, all under one neat, easy to search roof. You can follow Sleep Eve on Twitter @Eve_sleep, Instagram or Facebook. They can go straight to the horse’s mouth and provide exceptional service and streamlined experience. Fast-moving consumer goods (FMCG) are seeing serious growth in categories such as pet supplies, household goods, healthy and beauty, grocery items, and apparel. Who doesn’t want to select products that make our lives easier? Fast shipping in under one business day, 60-day hassle-free returns and 1-year warranty on all orders. You can follow RTIC Coolers s on Twitter @RTICCoolers, Instagram or Facebook. They use superfine merino wool, a natural and sustainable material, to create a shoe made for comfort and durability. Incandescent lights, crowded malls, confusing descriptions, and overly aggressive sales reps. Not to mention, it was near impossible to get an actual mattress you liked — or walk away without a hole in your pocket. Every piece of gear is tied to a humanitarian cause in the world’s poorest countries. You can follow EBTH on Twitter @EBTHofficial, Instagram, Pinterest or Facebook. Graze make that easy by creating delicious healthy snacks and delivering them straight to your home or office. Returns and exchanges are hassle-free. Just buy what you keep. They know who they are and who their products are for. Like our content? Monthly customizable beauty box, full of things you love delivered straight to your door. Plus, their sleep jokes are pretty on point. Ground shipping is free within the continental US. Select your fabric, customize your suit design, and take your measurements. Ora’s supplements are organic, non-GMO, gluten-free, and entirely plant-based. Your home is your castle. Aloha gets that message across beautifully through their branded website that emphasizes what their ideal customer is looking for: organic, sustainable, plant-based protein. You can follow Eloquii on Twitter @eloquii, Instagram or Facebook. You can follow Stitch Fix on Twitter @stitchfix, Instagram or Facebook. Protein powder isn’t just for bodybuilders and Crossfit enthusiasts. Your email address will not be published. So, Kopari uses 100% organic coconut oil to make natural beauty products. Two guys wanted to make great quality shoes at affordable prices. You can follow Indochino on Twitter @Indochino, Instagram or Facebook. This e-commerce business lives, breathes, and wears its company values. The pieces are developed with the modern traveler in mind- hard, unbreakable shells, USB chargers, and compartments all wrapped up in a lifetime guarantee. The infamous card game still broke into the millennial market despite the number of digital games and entertainment available. Every design tells a different story and can help you spark your own. You can follow Honest Company on Twitter @honest, Instagram, Pinterest or Facebook. But, by optimizing for the customer, Allbirds’s guarantee combined with a gorgeously designed website makes it easy to hit that buy button every time. Get all the quality appliances you need for a joyful kitchen from the same place. Their luxe cool denim and essentials are only available online. Built-to-order and delivered to your front door. Some manufacturers open their own retail shops in many localities and sell goods directly to consumers. Land Rover. So much of the contact lenses market is owned by giant companies. Natural material you can trust. Warby Parker. With free shipping, free exchanges and simple 90 day returns, Chubbies makes it easy to buy, try and find the perfect outfit for some serious relaxing. Clothes that fit can make or break you. But, as this is a custom made edible product, we can understand the concerns for quality. Ritual found a way to simplify the vitamin conundrum by creating an all-in-one vegan vitamin that’s delivered right to your doorstep. Before companies like Casper came along, buying a mattress was a lot harder than it should have been. This helps mobile photographers capture that moment perfectly. This was a long list! Mom and baby products that are free of any dangerous chemicals or stuff you may want to avoid. Get produce delivered straight to your door, set up regular deliveries, or only choose to get produce now and then. They source sustainable fabrics and all the garments are made using responsible manufacturing. Essentials shouldn’t break the bank, but by the time they reach you they’ve gone through dozens of third parties. You can follow Get Quip on Twitter @getquip, Instagram or Facebook. You can follow The Bouqs Co. on Twitter @TheBouqsCo, Instagram, Pinterest or Facebook. You can follow Pinrose on Twitter @pinrose, Instagram or Facebook. We all can’t get a GQ press narrative, but we can create our own buzz and excitement. It’s convenience in a box. Wear Pact offers soft organic clothing for men and women. You get VIP access and free shipping and exchanges, plus easy returns. Articles, multiple recipes and contests all bring the customers together and offer them something more than a place to buy the stuff they need- it creates a community. You can follow Natural Force on Twitter @mynaturalforce, Instagram or Facebook. For too long, our options were split between affordable low-quality clothes or breaking the bank. Delivery is easy and straight to your door, and easy to follow assembly instructions are included. And, sometimes there’s nothing quite as special as getting something personal framed. Zevo is a plug and decimate solution. Buying a mattress was the equivalent of flipping a coin and hoping for the best. Costly goods like computers and luxury automobiles, are also directly sold. Eating healthy is hard.
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